Proposal for Demi Spirits · Graphic design & animation

Hi, I’m Kishan. I’ve already started your launch content.

Your post asks for 2–4 social assets a week for the California launch. Rather than describe how I’d do it, I studied demispirits.com and made four posts and four short videos from your own photos, fonts, logo and lines. It’s all below, ready to react to.

Kishan JotangiyaKishan JotangiyaBrand, social & motion designer · Surat, India · works remotely
1What I made for you

Eight pieces, built from your own brand.

Every idea plays on one word: half. Click a post to see it full size; the videos play on the page.

Please note: these are quick sample concepts, made before any brief. Some details may be off or not fully polished. Once we agree the scope, the final work gets the full detailed creative process: your guidelines, refined copy and finished craft on every piece.

Posts · 4:5

Instagram feed · Meta ads
Half and halfThe canvas is split in two. HALF crosses the line and the bottle stands on it.
The bar tabA typed receipt for the second round, with the waiter’s scribble: Go on, order another.
Dictionary entryde·mi, adj. Half. Signed off with your founders’ own line.
1 = 2Your claim, two Demi Martinis for every one regular serve, told as an equation.

Motion · four short videos

Reels · TikTok · Meta ads
4:5 · 10 s · 3D3D bottleYour Altena Blanco bottle rebuilt in 3D from its real shape and labels, filled to the neck. Art-deco rays and arches draw on behind it.
9:16 · 8 s loop · 3DTequila ↔ VodkaThe bottle spins over your Ohio River Valley engraving and swaps product each time the label turns away. Launch copy is a concept.
9:16 · 10 sRecipe buildYour own margarita (2 oz Demi Tequila, 1 oz lime, ½ oz agave) builds step by step, then: The margarita, at half proof.
1:1 · 10 s loopText ringYour lines orbit the bottle on your own photo and pass behind it. Loops seamlessly for organic posts or ads.
2Why I’m applying

Half the proof is a gift of an idea.

Demi already has what most launches lack: one sharp idea, half, and a rich look to tell it with. Sanglier and the Millionaire script, wine and cream, the Ohio River Valley engraving and that grainy golden-age photography.

The hard part of 2–4 assets a week is keeping that idea fresh without the feed drifting off-brand. That’s the work I enjoy: one clear system, then many small, different pieces inside it, from static and carousel to motion and 3D.

I haven’t worked on a spirits brand before, so I made these first to show I can work inside yours.

3About me

Fourteen years of making brands easy to trust.

I work across brand identity, social content, motion and web, so one person can carry your launch from the first post to the last ad variant.

14Years in design
47Upwork jobs completed
100%Job Success score
5.0Rating from 26 reviews
Meta ads I’ve run2.33Mimpressions1.46Mreach284leadsReal estate, salons, hiring and local businesses

2,600+ hours on Upwork. Meta figures are from my own Ads Manager history, not sales results.

4What I can do for Demi

One designer, static to motion.

Posts & carousels

Feed posts and carousels from your guidelines and product photography, in a set of layouts that repeat well.

For you: 2–4 assets a week that still look like one feed.

Motion & animated product

Short loops, recipe builds and product moments for Reels and TikTok, with type that moves the way your brand talks.

For you: scroll-stopping 6–15 second pieces.

Meta ad variants

Every piece cut to 1:1, 4:5 and 9:16, with hook and headline variants ready for testing.

For you: paid creative built to test, not just resized.

3D product renders

Your bottles rebuilt in 3D from the real labels, so new angles and scenes don’t need a new shoot.

For you: fresh product shots week after week.

Template system

Reusable templates for posts and motion, so weekly output stays fast and consistent.

For you: quicker turnaround, fewer revisions.

Careful with the rules

21+ and drink-responsibly lines on every asset, no health claims, and copy checked against your guidelines.

For you: fewer surprises at ad review.

These samples were built in code and 3D tools. I’d confirm which source files your team needs (After Effects, Figma or Adobe CC) before we start.

5How we’d work together

Clear steps, nothing surprising.

Step 1Brief and brand kit

A short call on goals and channels. You share guidelines, the photo library and any ad specs.

Step 2Weekly plan

2–4 assets mapped to launch moments, agreed before design starts.

Step 3Drafts by your LA morning

I’m in India, so I work while you sleep and join calls at agreed overlap times.

Step 4Every size, plus sources

Final files in 1:1, 4:5 and 9:16, with the source files you need.

Rate and timeline depend on scope, so I’ll confirm both at step 1 before any work begins.

6My project experience

Things I’ve built and shipped.

A few recent projects you can open and try. They show range across web, product design and motion.

AdBuddy website
Agency website

AdBuddy

My own digital, creative and media studio site, with services, a work page and free tools.

PixBounce
Web app · Base44

PixBounce

Seven satisfying physics games with sound, built for short-form video. Playable in the browser.

Thank You Year
Web app · Base44 · concept

Thank You Year

Year-end story pages that let small businesses turn their year into a thank-you. A concept with fictional examples.

Seconds Aloft
Interactive 3D · concept

Seconds Aloft

A scroll-driven 3D flight experience, made as an independent concept. Not affiliated with any brand shown.

Let’s plan your first launch week.

A 30-minute call is enough to settle scope. Everything here is a basic sample concept to react to, and some details may not be right yet. The final work gets full, detailed creative work. None of this is published or sent anywhere.

  • First questions I’d ask
  • Which channel leads the launch: Instagram, TikTok or Meta ads?
  • Can you share the brand guidelines and the full photo library?
  • Are there California or platform rules for alcohol ads we must follow?
  • Which source files does your team need?
Basic sample concepts for discussion; final work is fully detailed · Photos, fonts, logo and recipe from demispirits.com · Not published · 21+ · Please drink responsiblyKishan Jotangiya